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Publicis-Omnicom Merger Set
A formal announcement about a merger between Publicis Groupe and Omnicom will be made Monday, sources said. A deal seemed increasingly likely over the weekend as Publicis Groupe said it would hold a...
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Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners
Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday. "This year, our...
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Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising
Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables...
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Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup
Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile...
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Energizer Is Parting Ways With the Agency That Made Its Bunny Famous
The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads. Today TBWA\Chiat\Day,...
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Can't Decide What to Netflix Next? This Ad Has a Few (Dozen) Helpful Suggestions
Bingeing on your favorite TV shows and movies can be a blast, but the existential emptiness that follows after finishing a season—or a whole series—can be sheer hell. Need help? Netflix has the...
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After 25 Years With TBWA, Energizer Moves to Camp + King
One of advertising's most famous rabbits has a new agency home. After 25 years with TBWA\Chiat\Day, Energizer and its iconic bunny are moving to Camp + King. The San Francisco-based shop, aligned with...
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Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day
After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations. Last September, Reyes joined Verizon...
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180LA Wins Miller Lite Creative Account Without a Review
Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for...
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